Tone of Voice • Brand Guidelines • Creative Direction • Copywriting

Passiv Systems is a new company that provides next-generation smart energy systems for the home, offering one of the most technologically advanced and affordable Home Energy Management Systems in the world. But at the heart of everything Passiv Systems does lies a very simple idea - that technology can make people's lives better. I created a tone of voice for the brand, a set of accompanying brand guidelines, and content for its website and sales material. Passiv Systems was subsequently chosen by UK Trade & Investment to be part of a showcase of Britain’s most innovative technologies at CES, the world’s largest consumer electronics show.