Tone of Voice • Brand Guidelines • Brand Strategy • Creative Direction • Copywriting

I worked with Mark Rockefeller to develop his vision for a new kind of social network - one that actually does some good. Starting with an app concept, I developed a name - ThatHelps, a brand identity, a tone of voice, and brand guidelines, as well as overseeing the brand's look and feel as Creative Director, creating content for newsletters, their website, and the app itself.


 
 

You might also be interested in...

First Direct relaunch branding

First Direct relaunch branding

Gist brand development

Gist brand development

Passiv Systems launch

Passiv Systems launch