Hello.

I’m Andrew Lloyd-Jones, a copywriter and creative brand consultant based in New York. I’ve spent more than 15 years in the advertising industry, helping bring brands to life for global clients and startups alike across a wide range of traditional and digital media. I’ve developed concepts, crafted copy, created campaigns, produced brand guidelines, named companies, and directed commercials. I’m passionate about telling stories, and I believe good branding makes the world a better place. You'll find some of my work below - any questions, just drop me a line

 
 

Copywriting

Website Copy • Microsites • Advertising Copy • Emails & Newsletters • Direct Mail • Internal Communications • App copy

Brand Articulation 

Brand Copywriting • Brand Messaging • Creative Strategy • Naming • Tone of Voice/Verbal Identity • Brand Guidelines • Mission & Vision Statements • Straplines • Startup Branding

Advertising 

Television, Radio, Online, Print, & Poster Campaigns

 

Hakkasan

A brand guide for global restaurant group Hakkasan... with a twist.

Tate

A new tone of voice and brand language to inspire a new generation of Tate Members, coinciding with the opening of the new Tate Modern.

ThatHelps

Introducing an app-based social network designed to actually do some good - a brand created entirely from scratch.
 

 

I've worked with a wide range of clients, from global brands to startups, and have experience of many different industries. You'll find a selection of my work futher down the page, but if you can't find what you're looking for, just drop me a line and I'd be happy to send more work samples your way.

 
 
Godiva
Boys and Girls Clubs of Newark
Mark Horvat
Jeremy Edwards
Elizabeth Dominga
 
 
Nicole Turner
Diana Bastien
Mark Tamaya
Anne Williams
Laura Green
 
 
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Harold Mitchell
Fred Scott
 
First Direct

First Direct

Sofa.com

Sofa.com

Passiv Systems

Passiv Systems

Gist Digital Services

Gist Digital Services

Yorkshire Water

Yorkshire Water

Automobile Association

Automobile Association