Hello.

I’m Andrew Lloyd-Jones, a copywriter and creative brand consultant based in New York. I’ve spent more than 15 years in the advertising industry, helping bring brands to life for global clients and startups alike across a wide range of traditional and digital media. I’ve developed concepts, crafted copy, created campaigns, produced brand guidelines, named companies, and directed commercials. I’m passionate about telling stories, and I believe good branding makes the world a better place. You'll find some of my work below - any questions, just drop me a line

 
 

Copywriting

Website Copy • Microsites • Advertising Copy • Emails & Newsletters • Direct Mail • Internal Communications • App copy

Brand Articulation 

Brand Copywriting • Brand Messaging • Creative Strategy • Naming • Tone of Voice/Verbal Identity • Brand Guidelines • Mission & Vision Statements • Straplines • Startup Branding

Advertising 

Television, Radio, Online, Print, & Poster Campaigns

 

Hakkasan

A brand guide for global restaurant group Hakkasan... with a twist.

Tate

A new tone of voice and brand language to inspire a new generation of Tate Members, coinciding with the opening of the new Tate Modern.

ThatHelps

Introducing an app-based social network designed to actually do some good - a brand created entirely from scratch.
 

 

I've worked with a wide range of clients, from global brands to startups, and have experience of many different industries. You'll find a selection of my work futher down the page, but if you can't find what you're looking for, just drop me a line and I'd be happy to send more work samples your way.

 
 
 Godiva
 Boys and Girls Clubs of Newark
 Mark Horvat
 Jeremy Edwards
 Elizabeth Dominga
 
 
 Nicole Turner
 Diana Bastien
 Mark Tamaya
 Anne Williams
 Laura Green
 
 
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first direct.png
 Harold Mitchell
 Fred Scott
 
 First Direct

First Direct

 Sofa.com

Sofa.com

 Passiv Systems

Passiv Systems

 Gist Digital Services

Gist Digital Services

 Yorkshire Water

Yorkshire Water

 Automobile Association

Automobile Association